What is the 'Power and Media Industries' Theory? 2 university professors, James Curran and Jean Seaton, both theorized that a large...

What is the 'Reception' theory? Stuart Hall, a former media presenter, suggested that media texts contain a variety of messages that are...

What is the 'Cultivation' theory? George Gerbner, a professor of communications, founded the Cultivation theory in the 1960s as a part of...

What is the 'Media Effects' theory? Albert Bandura, a world-famous psychologist, created a theory called the 'Media Effects' theory which...

Semiotics – the study of signs; anything which stands for something else. Denotation – what we see when we look at an image (what it is...