Audience - an individual or collective group of people who read or consume media.
Media cannot exist without an audience, because no profit will be made, meaning that no further media can be produced.
Fragmented audience - the division of audiences into smaller groups due to the variety of media outlets.
The aim of a fragmented audience is to generate the largest audience possible to make the most profit.
Mass audience - a large audience who tend to consume mainstream or popular media.
Media produced for a mass audience becomes competitive to attract as many people as possible and to be more profitable.
How do industries continue to make money?
- free apps broadcast adverts which they are paid for, unless a customer decides to pay to remove ads which also brings in revenue.
- websites and search engines target users with select adverts depending on what they are searching for.
- newspaper companies switching to digital online copies reduces production costs and attracts more people.
Niche audience - a small, select group of people with a very unique interest.
Psycho graphics - the study of consumers of media based on their interests.
Press pack - information put together by product owners of their typical customers to give to advertisers to cater to the mass audience.
By doing this, it will generate the largest amount of profit possible, as it targets towards the average person.
Demographic - a way of categorizing consumers of media by their occupation, gender and age; A, B, C1, C2, D and E.
Group A characteristics: highest paying jobs, such as doctors, lawyers and bankers.
Group B characteristics: fairly well-paying jobs, such as teachers and media personnel (graphic designers).
Group C1 characteristics: white collar jobs with decent pay, such as supervisors and junior managers, nurses and receptionists.
Group C2 characteristics: skilled manual workers with blue collar jobs, such as plumbers, builders and electricians.
Group D characteristics: semi-skilled manual workers, such as truck drivers, postmen and post sorters.
Group E characteristics: students, elderly/retired people, pensioners and unemployed people.
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