Tabloid:
- large images
- soft news (celebrity gossip, sport, tv, the royal family and more)
- dramatic news
- short articles with little text
- low register language (simple words which are easy to read)
- stereotypes
- lots of adverts (aimed at a target audience)
- large headlines
- use of sans serif font
- bright colour
- a big lead article
- aimed at a lower social demographic (C2, D, E)
- puns/jokes (informal)
Broadsheet:
- smaller font with more text
- sans serif font
- text in columns
- formal
- few pictures
- plain design
- long articles with lots of information
- mature and serious content
- political and well-researched
- aimed at a higher social demographic (A, B, C1)
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