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Writer's pictureLouisa Robertson

Newspapers Fact Table


Owned by

Audience

Online

Circulation

Political alignment

The Guardian (£2.50)

the Scott Trust Limited (part of the Guardian Media Group)

- liberal youths - well educated - predominantly male - targets the higher demographic

The Guardian and its sister paper The Observer are both fully digital newspapers with free access online.

132,341 (2020)

Centre-left

The Times (£1.80)

News UK, which is owned by News Corp (Rupert Murdoch)

- many scholars and researchers read the Times - predominantly male -targets the higher demographic

Online presence since 1999 with an option to subscribe to the print edition.

359,960 (2020)

Centre-right

The Daily Mail (90p)

Daily Mail and General Trust

- lower to middle class British people - targets Conservative supporters

The second largest multi-platform news website, with a mobile app.

872,576 (2022)

Right-wing

The Sun (70p)

News UK, which is owned by News Corp (Rupert Murdoch)

​- aimed at a lower demographic - predominantly male - older audience

Largest online news website with a free mobile app and an option to pay to subscribe.

1,250,634 (2020)

Centre

Daily Mirror

Trinity Mirror

- targets workers and also labour supporters - predominantly male -targets the higher demographic​

Second largest online news website after The Sun.

309,062 (2022)

Labour

Telegraph

Telegraph Media Group

- targets Conservative supporters - aimed at well educated people

Subscription based with a free website.

317,817 (2019)

Right-wing




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