- first established in 1896
- right wing political ideology (pro-Brexit, anti-immigration, etc.)
- owned by the Daily Mail and General Trust (wealthy, multi-national organization)
- chairman is the 4th Viscount of Rothermere, the great grandson of the Daily Mail founder
- 1.25 million print circulation daily
- supporters of the royal family
- traditionalist
- misogynistic
- bordering racist
- employs mostly straight, white, middled-aged men for the company
Daily Mail Target Audience:
- C1, C2, D demographic
- mainstreamers
- a male/female split with a female skew (femail)
- audience age of 35+ online and 55+ print readership (average age is 58)
- typically white, right-winged, middle-class people
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