The Film Industry
- Louisa Robertson
- Jan 5, 2023
- 2 min read
Updated: Jan 6, 2023
the 4 stages of film making:
- production
- distribution
- marketing
- exhibition/exchange
Production
Development - the script is written and drafted into a workable blueprint for a film.
Pre-production - preparations are made for the shoot, in which cast and crew are hired, locations are selected and sets are built.
Production - the film footage is shot.
Post-production - the film is edited; the soundtrack is composed, performed and recorded; sound effects are designed and recorded; any visual effects are filmed and digitally added.
Distribution
- describes everything between the film being produced and how the film gets to the audience
- the film is screened for potential buyers and is picked up by a distributor who duplicates the films and distributes it to cinemas, and a marketing plan is developed.
- includes all financial deals related to promotion.
Marketing
- the business of creating campaigns to promote the film.
- press kits, posters and other advertising materials are published and the film is advertised.
- films are usually released with a launch party, press releases, interviews with the press, press preview screenings and film festival screenings.
- most films have a website and a trailer.
above the line - advertising in which the company pays for (billboards, social media advertising, trailers, press tours, posters)
below the line - advertising which the company doesn't have to pay for (critic reviews, word of mouth including celebrities)
Exhibition/Exchange
- the way audiences consume films.
- showing films in cinema, renting/buying DVDs, piracy.
- how the audience sees the film - box office intake, reviews and awards.
- if a film is shown in cinema, it is usually produced on DVD and released to the public a few months later.
blockbuster film - big corporate companies put large budgets into films with less creative control.
indie film - independent companies create smaller budget films with aspiring directors and actors.
conglomerate - two or more large companies engage in a multi-industry company.
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