The Walt Disney Company was founded in 1923 by Walt and Roy Disney, 2 brothers.
The company is a multi-national conglomerate which is now horizontally and vertically integrated.
How Walt Disney makes their money:
- franchises and sequels
- live action remakes
- multiple theme parks worldwide
- creating films for children (adults need to go with children to the cinema, doubling the potential profit)
- buying and owning other companies
- the Disney vault (withholding films from DVD after release just to show them in the cinema a few years later to make audiences want to watch it more)
horizontal integration - when a production company expands into other areas of one industry by acquiring or merging with other companies that do the same thing to help eliminate competition.
vertical integration - when the production company has ownership of the means of production, distribution, marketing and exhibition.
The Jungle Book (1967)
- produced by Walt Disney Productions
- the last film to be produced by Walt Disney, as he died during production
- iconic soundtrack which is still recognised and appreciated almost 60 years later.
- total gross of $205.8 million worldwide with an original budget of $4 million to make
- ninth highest grossing film of 1967
- rated U
The Jungle Book (2016)
- produced by Walt Disney Pictures
- directed by Jon Favreau, who had previously directed marvel films such as Iron Man and The Avengers
- in 2016, Disney was the number 1 film distributor
- total gross of $966 million worldwide with an original budget of $175 million to make
- fifth highest grossing film of 2016
- rated 12A
Synergy - when 2 or more compatible products sell each other e.g. The Jungle Book being advertised in Disney theme parks worldwide.
Media Convergence - where films such as The Jungle Book is available and marketed on a number of different platforms e.g. cinema, DVD, play station.
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